| Using Magellan you can manage your marketing activity using complex data from multiple sources as one merged dataset, enhancing targeting and insight for a true single view of your customers and prospects. |
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 What makes Magellan so different?
Magellan has been devised by the award winning team of marketers, statisticians and developers at Tangible Data. Our experience in managing and manipulating data combined with our understanding of marketers' needs means Magellan provides a powerful tool to optimise your marketing and sales activities. |
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Magellan enables you to: |
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Perform more effective campaigns based on targeting using combined data sets |
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Significantly improve the quality of your customer and prospect databases |
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Leverage sales including improved up-selling and cross-selling |
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Measure revenue generated and ROI on marketing activities |
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Model the customer journey |
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Define loyalty programmes |
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Develop in-depth customer and prospect knowledge from multiple information sources |
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Manage customer and prospect actions and monitor key groups' actions over time |
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Store and access all your campaign media |
By integrating Magellan with your organisation's existing information systems and pre-defined business rules it can be deployed rapidly and cost effectively. Once Magellan is uploaded to the desktop, data is delivered via the web enabling intuitive, single view online and offline marketing channel management |
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